What is a defining characteristic of "niche media"?

Niche media is characterized by its focus on specific demographics or interests. This type of media caters to particular segments of the audience, which could be defined by factors such as age, interests, professions, or hobbies. By doing so, niche media provides tailored content that resonates with these specific groups, often leading to a deeper connection and engagement with the content.

This targeted approach allows niche media to meet the distinct needs and preferences of its audience, making it more relevant and impactful. For example, a magazine dedicated to vegan cooking or a podcast that discusses indie music would serve specialized interests, thereby satisfying a specific demographic rather than trying to appeal to the broad general population.

In contrast, options like targeting the general population, being produced by large corporations, or prioritizing entertainment over information do not accurately capture the essence of niche media, since it specifically seeks to address and serve focused audience segments rather than the wider market.