University of Central Florida (UCF) MMC2004 Mass Media Final Practice Exam

A target audience in advertising refers to a specific group of consumers who are identified as the intended audience for a campaign. This group is chosen based on various characteristics such as demographics, interests, behaviors, and purchasing habits that align with the product or service being marketed. Understanding the target audience allows advertisers to tailor their messages and strategies effectively, ensuring that the advertisement resonates with those most likely to respond positively.

By focusing on this well-defined group, marketers can create messages that speak directly to the audience's needs and preferences, which enhances the effectiveness of the campaign. This approach emphasizes the importance of market research in identifying who the ideal consumers are, ultimately driving better engagement and sales outcomes.