University of Central Florida (UCF) MMC2004 Mass Media Final Practice Exam

A press conference is primarily designed to communicate with the media because it serves as a platform for organizations or individuals to convey information, respond to inquiries, and address issues in a public setting. The goal is to ensure that journalists have both the information and the opportunity to ask questions, facilitating coverage and dissemination of the news to a broader audience.

While elements of communication may reach the public, internal staff, or shareholders indirectly, the primary intention of a press conference is to engage with members of the press. This interaction allows media representatives to gather information that they can report to the public, making them the direct audience being addressed during the event.