Define the concept of "framing" in media studies.

Get ready for the UCF MMC2004 Mass Media Final. Utilize flashcards, multiple choice questions with hints, and detailed explanations to enhance your exam preparation. Ace your exam!

Framing in media studies refers to the way information is presented and how certain aspects are emphasized while others are downplayed or omitted. This concept illustrates that media outlets can shape audience perceptions and influence understanding by choosing which parts of a story to highlight. By focusing on specific details or angles, media can guide the audience's interpretation and reaction to the news or event being reported. This intentional selection of content allows for a particular perspective, impacting how individuals interpret the larger context of the information they receive.

Options that suggest highlighting all aspects equally, reporting without bias, or providing a complete narrative do not capture the essence of framing, as they imply a level of impartiality or completeness that is often not achievable in practice. Framing is inherently about selective emphasis, creating narratives that can shape public discourse and opinion based on what is included or excluded from the conversation.

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