How does Target identify pregnant women who may be interested in baby product coupons?

Target identifies pregnant women who may be interested in baby product coupons primarily by tracking the products they buy at the store. This method allows Target to analyze purchasing patterns and recognize when a customer is likely expecting a baby based on their selections. For instance, if a shopper begins to frequently buy items such as prenatal vitamins, maternity clothing, or excitedly begins to purchase baby-related items, Target can infer that the customer may be pregnant.

This data-driven approach allows the retailer to tailor their marketing strategies effectively, sending personalized offers and coupons that align with the customer's anticipated needs during pregnancy and after the baby is born. This precise targeting can enhance customer loyalty, as expectant parents may appreciate receiving relevant promotions.

Other methods, such as social media engagement or surveys at checkout, while useful in certain contexts, do not provide the same level of targeted insights based on actual purchasing behavior. Online shopping habits may also contribute to understanding consumer behavior, but in this case, tracking in-store purchases has proven to be the most effective strategy for the identified purpose.