In what context did Ivy Lee contribute to public relations terminology?

Ivy Lee is often regarded as one of the founding figures of public relations, and his influence is particularly notable in the area of how public perception can be shaped and managed, which is often referred to as "spin control." This term encompasses the strategies and techniques used to influence how information is presented to the public with the goal of creating a favorable view of an organization or individual. Lee believed in the importance of honesty and transparency in communication, which set a foundation for future practices in public relations. His work during crises, particularly the handling of the Pennsylvania Railroad accident, exemplified how managing public perception through strategic communication can be essential to maintaining an organization's reputation. Therefore, his contribution specifically relates to the terminology and conceptual framework of "spin control," highlighting the proactive management of public perception, especially during challenging situations.