What characterizes transmedia storytelling?

Transmedia storytelling is characterized by the use of multiple platforms to convey a single narrative, allowing for a richer, more immersive experience for the audience. Each platform contributes unique perspectives or content that enhances the overall story. For example, a narrative might unfold through a combination of films, television shows, video games, social media, and books, with each medium providing distinct elements that together build a comprehensive world and engage audiences from different angles. This approach encourages audience participation and exploration, as fans can delve into various facets of the narrative across different formats.

In contrast, relying solely on a single medium would limit the depth and variety of storytelling experiences that transmedia can offer. Similarly, focusing only on traditional media would restrict the innovative possibilities provided by digital and interactive platforms. Finally, an isolated storyline that does not engage across platforms would be contrary to the very concept of transmedia, which thrives on interconnected narratives that invite interaction and engagement from the audience across various media.