What does convergence refer to in the context of media on the Internet?

In the context of media on the Internet, convergence refers to the integration of characteristics of multiple media platforms. This concept reflects how different forms of media—such as text, audio, video, and images—can come together and interact within online environments. For example, a news website might combine written articles, video reports, and interactive graphics, creating a richer and more engaging experience for users.

This integration allows for a more comprehensive representation of information and enhances the way audiences consume content. As technology evolves, the lines between traditional forms of media become increasingly blurred, leading to new hybrid formats that utilize the strengths of various media.

The other options do not encapsulate the essence of convergence as effectively. Combining advertising strategies is certainly a tactic seen in media, but it does not address the blending of media types. Consolidating web content into one platform implies a simplification rather than the rich interactivity and integration that convergence embodies. Separating media for clarity suggests a division rather than the unity that convergence promotes. Thus, the choice that most accurately describes convergence in the context of media on the Internet focuses on the integration of different media characteristics.