What does media advocacy primarily focus on?

Media advocacy primarily focuses on influencing public policy and raising awareness about social issues. This approach uses media as a tool to promote change and mobilize community support for specific causes, addressing systemic problems by informing and engaging the public. Through strategic communication, media advocacy empowers communities by highlighting issues that might be overlooked and striving to initiate discussions that lead to policy changes.

This focus distinguishes media advocacy from the promotion of commercial interests, which typically centers around marketing products or services, or the creation of entertainment content, which is more about producing enjoyable materials rather than addressing serious social issues. Additionally, disseminating fictional stories does not align with the goals of media advocacy, as this activity primarily concerns the creation of narrative-driven content rather than advocating for real-world change or policy shifts.