What does the social responsibility theory advocate for?

The social responsibility theory emphasizes the role of media as an essential component in a democratic society, advocating for truthfulness and journalistic integrity. This theory posits that media should act in the public interest, providing accurate information, fostering a well-informed citizenry, and promoting democratic values. It encourages media organizations to uphold ethical standards and accountability, recognizing their influence on public opinion and societal norms.

In contrast to sensationalism or a sole focus on profitability and entertainment, the social responsibility theory asserts that the media has a duty not only to inform but also to educate the public about critical issues. By prioritizing truthfulness and integrity, media can build trust with their audience, which is crucial for a functioning democracy where citizens rely on truthful information to make informed decisions.