What does the term "niche media" refer to?

The term "niche media" specifically refers to media channels that focus on particular audience segments, often catering to specific interests, demographics, or needs. This type of media aims to serve audiences that might be overlooked by mainstream media, providing content that is tailored to their unique preferences. By doing so, niche media is able to foster a deeper connection with a dedicated audience, leading to more engaged consumers who have a shared interest in the subject matter. This approach allows advertisers to target their campaigns more effectively and can lead to higher engagement rates within these smaller, focused groups. The emphasis on a specific segment distinguishes niche media significantly from broader media channels, which strive to appeal to a wide variety of viewers or listeners.