What is one impact of media bias on public opinion?

Media bias significantly impacts public opinion by leading to a skewed perception of news events. When media outlets display bias—whether through selective reporting, framing, or emphasizing particular viewpoints—audiences may receive a distorted version of reality. This can influence how they interpret information, shape their beliefs, and form opinions about social, political, and cultural issues.

For example, if a news organization consistently highlights negative aspects of a particular policy while downplaying its benefits, viewers are likely to develop a negative perception of that policy without having a balanced understanding of its complexities. This skewed coverage can polarize public opinion and reinforce existing biases within audiences, as people often seek out information that aligns with their pre-existing beliefs. Overall, biased media coverage can greatly influence collective sentiment and understanding within society, shaping the discourse around critical issues.