What is one key function of a press conference?

One key function of a press conference is to inform the media and the public. Press conferences serve as formal events where organizations, businesses, or government officials can communicate important information, announce news, or address issues directly to journalists and, by extension, to the wider audience. This mode of communication allows for the dissemination of information in a controlled environment, where questions can also be posed by the media, providing clarity and further context to the subjects being covered.

In addition to sharing announcements, press conferences can help shape public perception and provide a platform for organizations to present their viewpoints or responses to emerging events. While other activities like gathering data from consumers and conducting market research are vital functions in different contexts, they do not directly represent the primary aim of a press conference. Similarly, dismissing negative media stories is not a constructive or transparent approach and does not encapsulate the function of informing, which is central to a press conference's purpose.