What is referred to when sponsors' products are included into the plots of television shows and movies?

The term that accurately describes the practice of integrating sponsors' products into the plots of television shows and movies is product placement. This strategy allows brands to embed their products seamlessly into the narrative, enhancing realism and consumer recognition without overtly advertising them.

Product placement has become a prevalent technique in entertainment marketing, as it contributes to audience engagement by making the viewing experience feel more authentic. Viewers often respond favorably to familiar brands seen in their favorite shows or movies, which can lead to increased brand awareness and potential sales.

While options like brand sponsorship and product integration might relate to marketing strategies, they don't specifically refer to the technique of weaving products into storylines in a subtle manner. Promotion strategy, on the other hand, generally encompasses broader marketing tactics that may include advertising but is not limited to the contextual placement of products within entertainment content. Thus, product placement is the most precise term for this specific practice.