What is the most-used medium of mass communication in Africa?

Radio is the most-used medium of mass communication in Africa due to its accessibility and affordability. Many regions in Africa have limited infrastructure, making radio a practical choice for disseminating information. It can reach remote areas where television and internet services may not be available or reliable. Additionally, radio broadcasts can be produced at a relatively low cost, which allows for a diverse range of programming, including local news, educational content, and entertainment that resonate with the community's cultural context.

While television, print newspapers, and the internet are important mediums, they often face challenges such as higher costs, limited reach in rural areas, and lower literacy levels among populations. This makes radio a dominant force in keeping communities informed and connected, thereby solidifying its status as the primary medium of mass communication across the continent.