What is the primary source of news for many individuals in Africa?

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Get ready for the UCF MMC2004 Mass Media Final. Utilize flashcards, multiple choice questions with hints, and detailed explanations to enhance your exam preparation. Ace your exam!

Radio broadcasts serve as the primary source of news for many individuals in Africa due to several key factors. Firstly, radio is more accessible compared to other media forms; it is often cheaper to access, and many people own radios or can listen to broadcasts on their mobile devices, even in remote areas where other forms of media may be limited.

Additionally, radio has a long-standing tradition in many African communities as a trusted source for news and information, especially in regions where literacy rates may be low and print media like newspapers are not widely consumed. Radio broadcasts often provide timely updates and are capable of reaching larger audiences, making them an effective means of communication during crises, elections, and other significant events.

The immediacy and community-focused nature of radio programming also allow for interaction and engagement, creating an important platform for local voices, discussions, and cultural expression, further solidifying its role as a primary news source.