What is the role of social media in today's mass communication?

The role of social media in today's mass communication is primarily to facilitate real-time communication. Social media platforms enable users to share information instantaneously and interact with others across the globe, allowing for immediate feedback and engagement. This dynamic aspect of social media transforms how messages are created, shared, and received, making it a powerful tool for conveying news, promoting events, and fostering discussions.

Unlike traditional forms of media that often have a more linear communication flow, social media invites users to engage actively with content, allowing for a two-way dialogue. This immediacy not only enhances user participation but also amplifies the speed at which information spreads, shaping public discourse and influencing societal trends in ways that were less possible with prior communication methods.