Who popularized the term "spin control" as early as 1910?

Ivy Lee is recognized for popularizing the term "spin control" in the early 20th century, particularly around 1910. As a pivotal figure in the development of public relations practices, Lee emphasized the importance of transparency and honesty in communication between organizations and the public. He advocated that businesses and figures in power should manage public perception through carefully crafted messaging, which laid the groundwork for what would later be referred to as "spin control."

This concept involves presenting information in a way that influences how the audience perceives a story or an event, often highlighting certain aspects while downplaying others. Lee’s approach was revolutionary at the time because it sought to shape public opinion through strategic communication, which has become a foundational principle in public relations today.

Understanding Ivy Lee's contributions provides insight into the evolution of communication strategies used in mass media and public relations, making his work significant in the context of the question.